Case Study: InQueue application to solve boredom in Cafès queue, Saudia Arabia 2021
This is a case study for our first project at the first week in Misk immersive UX bootcamp, we will walk you through our process from the start to the end we hope you will enjoy it as much as we did making it, I really had fun with my team mates (Rawan Almahfouz,Salwa Alomair)during this project. ❤
The Clint:
Blue is a Cafè located in Riyadh Saudi arabia,it has been serving customers since 2010, with large base of loyal customers this beautiful Cafè needed a little help to keep the customer happy & here where we came in to help.
Empathize:
Disk research:
we started the research with defining the Pain points of waiting in queue in Cafés & we reached to this main 13 pain points which are:
1-Waiting in a queue makes the customer feel anxious.
2-Waiting in queue is uncomfortable for people with disabilities or parents with their children.
3-Knowing how long will the customer will wait in queue makes
waiting less boring.
4-Waiting in queue makes the customer feel that he is missing out on other fun stuff.
5-Physical tiredness.
6-Wastes time.
7-Raises the customer expectations from the Café.
8-Nowadays we’re used to everything being quick, we don’t have the patience to wait in queue.
9-Not knowing the reason for the delay in queue.
10-Increases number of dissatisfied customers due to perceived waiting experience.
11-Boring waiting areas.
12-Unorganized queues.
13-Unfair treatment.
User research:
we started the research by defining Our User:
Adults who drink coffee, visit Cafés and wait in queue to enter Café.
research goal:
we created the research goal:
Determine the main reasons for boredom while waiting in queue in Cafés & Understanding our User’s behavior while waiting in Queue in Cafés.
Interview questions:
After that we wanted to know our user more so we started to ask some research questions:
1- Describe a past experience you had waiting in queue in a
Café?
- What did you like/dislike the most about it?
2- Tell us about your favorite activity to do while waiting
in queue in Café?
3- What is your favorite application to use for
entertainment?
- Why is it your favorite?
4- How interested are you in trying new trendy Cafés?
5- Describe the things that make you leave a queue that you
have been waiting at?
- How long would you wait in queue?
6- Describe the things that make you stay in a queue in a
Café?
after we set the goals It was easy to create the interview questions. we interviewed 8 people.
Define:
Affinity Map:
Interview Insights:
Affinity Map:
Problem Statement:
Our Coffee drinking adult who visit Cafés on a regular bases and waits in queue to enter Café, he has a problem with waiting in queue because of the time waste that comes with waiting in queues. Our solution should reduce the time wasted while waiting in queue by increasing the engagement between users and the Café making the experience more fun by reducing boredom.
Storyboard:
with these data we created a storyboard to showcase the problem and the solution to make understanding it more easier.
Flow
User Flow:
we created a user flow for every feature in the solution.
Task Flow:
more close up to one task Flow from the solution.
Task Flow Video:
to clear up this is a video for a paper prototyping of the task flow shown Previously
Wireframe:
Low-Fi:
Medium-Fi:
High-Fi:
Branding:
Blue cafè needed branding for the new app so we created this:
Color Pallet:
Logo:
Next Steps:
- We want to expand the features of our solution to even include a system for queue organizing and management.
- We want to create an Arabic version of our app.
- We want to expand our customer base and become international.
- We want to develop our User’s experience.
